ppctorDashboard
Monitoring

Scheduled Google Ads and GA4 reports in Slack

Choose up to ten Google Ads or GA4 metrics, a period and a comparison. ppctor posts the report to the account’s Slack channel daily, weekly or monthly, and runs it on request.

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# ads-northstar
ppctorAPP
📊 Reporting · Google Ads · Northstar Supply
Performance data for the last 7 days (Sept 15 – Sept 21) for these metrics:
Comparison: previous 7 days (Sept 8 – Sept 14)
• Cost: USD 4,182.35 (vs USD 3,668.10) · +14.0%
• Conversions: 88 (vs 96) · -8.3%
• Revenue: USD 19,640.20 (vs USD 18,310.50) · +7.3%
• ROAS: 4.70x (vs 4.99x) · -5.9%
• Cost per conversion: USD 47.53 (vs USD 38.21) · +24.4%
• Clicks: 3,912 (vs 3,701) · +5.7%
• CTR: 4.65% (vs 4.63%) · +0.3%
Metrics

Up to ten metrics, on your schedule.

Pick Google Ads metrics for the account or one campaign, or GA4 metrics for all traffic or one channel, source, event, country or device. Choose the period, a comparison and when it posts.

  • Daily, weekly on a chosen day, or monthly on a chosen date, at the hour you choose
  • Compared with the previous period or the same period last year, or not at all
  • Completed days only: a period ends yesterday at the latest

Google Ads metrics33

  • Cost
  • Clicks
  • Impressions
  • CTR
  • Average CPC
  • Conversions
  • Cost per conversion
  • Conversion rate
  • Revenue
  • ROAS
  • Search impression share
  • Search lost impression share (budget)
  • Search lost impression share (rank)
  • Invalid clicks
  • Invalid click rate
  • Purchases
  • Leads
  • Calls
  • Lead conversion value
  • Call conversion value
  • Offline conversions
  • Offline conversion value
  • Average Order Value
  • Cost per purchase
  • Cost per lead
  • Cost per call
  • Product clicks
  • Product impressions
  • Product cost
  • Product conversions
  • Product conversion value
  • Product click share
  • CPM

GA4 metrics22

  • Sessions
  • Users
  • New users
  • Active users
  • Engaged sessions
  • Views
  • Views per session
  • Average engagement time per session
  • Engagement rate
  • Bounce rate
  • Key events
  • User key event rate
  • Session key event rate
  • Event count
  • Transactions
  • Revenue
  • Purchase revenue
  • Purchaser rate
  • Average purchase revenue
  • Purchasers
  • Add to carts
  • Checkouts

Periods

  • Yesterday
  • Last 7 days
  • Last 14 days
  • Last 30 days
  • This month through yesterday
  • Last month

Compared with

  • Previous period
  • Same period last year
In Slack and on the web

Run it now, or change it later.

Reports are listed on the Reporting page with their schedule, and each has a short ID. In Slack, /ppctor reporting run #ID posts a saved report straight away.

  • /ppctor reporting list shows the account’s reports and their IDs
  • Create, edit, pause or delete from Slack or the web
  • /ppctor reporting pause all pauses every report for the account

Good to know

  • A report covers one Google Ads account, or the GA4 property linked to it.
  • For a question that is not on a schedule, ask the assistant instead; it answers from the same data.
  • The M.E.R. dashboard has its own schedule for revenue and media spend.

Related features

Get the numbers your team asks for, on schedule.

Add to SlackFree to start · Sign in with Google, then choose a channel