ppctorAPP#ads-northstar
Rule #1Paused 2 campaigns with no conversions · ≈ USD 22/day savedAlert #3Cost is 36% above its USD 450 thresholdPacer11.6% over target · spend USD 308.57/day to land on budget
Run Google Ads with AI.
Less wasted time and money.
ppctor connects AI to your live Google Ads account, right in Slack. It watches performance, explains what changed, audits the account and stops wasted spend with rules. Nothing changes until you approve it.
Add to Slack Free to start · Sign in with Google, then choose a channel- Hours back every weekChecks, reports, pacing and audits run on their own and post to Slack.
- Less wasted spendRules pause and trim what isn’t converting before the budget is gone.
- You stay in controlEvery change is proposed first. Approve, skip or undo.
🚨 Alert Triggered · #3 — Cost (Google Ads Alert) · Yesterday
Account: Northstar Supply
| Target | Metric | Actual | Threshold | Above threshold |
|---|---|---|---|---|
| Account | Cost | USD 612.40 | USD 450.00 | ⬆️ +36.09% |
Rule: Cost is above USD 450.00 · Yesterday
@ppctor what drove the cost increase yesterday?
⏳ Working on it…
Mostly Shopping · Best sellers. It spent USD 288.10 yesterday, against about USD 170 a day over the previous week. Its clicks rose 64% while average CPC stayed near USD 0.52, so the increase came from volume, not higher prices.
@ppctor did conversions keep up?
⏳ Working on it…
Partly. That campaign had 9 conversions yesterday, up from about 6 a day, so its cost per conversion rose from USD 28.40 to USD 32.01. ROAS was 4.2x.
@ppctor pause any campaign that spends 80 or more in two weeks without a single conversion
⏳ Working on it…
Set up as Rule #1 · Spend with no conversions. It checks every enabled campaign every 6 hours and asks here before it changes anything.
⚙️ Rule #1 · Spend with no conversions
When Cost is at least 80 over the last 14 days, and only if Conversions is equal to 0 over the last 14 days, on every enabled campaign, pause the campaign. Ask in Slack first.
Review these changes. Approval expires in one hour.
When Cost is at least 80 over the last 14 days, and only if Conversions is equal to 0 over the last 14 days, on every enabled campaign, pause the campaign. Ask in Slack first.
Review these changes. Approval expires in one hour.
| Campaign | Condition value | Additional value | Before | After |
|---|---|---|---|---|
| Search · Standing desks – broad | 212.4 | 0 | Enabled | Paused |
| Search · Desk accessories | 96.35 | 0 | Enabled | Paused |
Cost is at least 80 over the last 14 days · 2026-09-08 – 2026-09-21 (America/New_York)
Conversions is equal to 0 over the last 14 days · 2026-09-08 – 2026-09-21 (America/New_York)
Approved. Those two haven’t converted in weeks.
Rule #1: 2 campaigns paused and confirmed in Google Ads. Undo is available in ppctor.
/ppctor audit
⏳ Working on it…
📋 Google Ads Audit · Northstar Supply
Account ID:
6 issues found.
Issues
• PMax Final URL Expansion - 1 Performance Max campaign has Final URL Expansion turned off.
• PMax "Long Headline" coverage - 1 Performance Max asset group provides fewer than 2 "Long Headline" assets.
• Short headlines - 2 responsive search ads have at least one headline shorter than 20 characters.
• RSA short descriptions - 1 responsive search ad has a description under 60 characters.
• Sitelink descriptions - 8 of 12 sitelinks are missing one or both description lines.
• Converting keywords capped by ad rank - 1 converting keyword loses more than 10% of impressions to ad rank.
I only list issues in Slack. The HTML audit posted in this channel includes every check, including passed checks and items worth reviewing.
Review and apply fixes (account owner login required): https://ppctor.com/app/audits/…/fixes
Account ID:
48151623426 issues found.
Issues
• PMax Final URL Expansion - 1 Performance Max campaign has Final URL Expansion turned off.
• PMax "Long Headline" coverage - 1 Performance Max asset group provides fewer than 2 "Long Headline" assets.
• Short headlines - 2 responsive search ads have at least one headline shorter than 20 characters.
• RSA short descriptions - 1 responsive search ad has a description under 60 characters.
• Sitelink descriptions - 8 of 12 sitelinks are missing one or both description lines.
• Converting keywords capped by ad rank - 1 converting keyword loses more than 10% of impressions to ad rank.
I only list issues in Slack. The HTML audit posted in this channel includes every check, including passed checks and items worth reviewing.
Review and apply fixes (account owner login required): https://ppctor.com/app/audits/…/fixes
Rules · AI
Stop wasted spend before it adds up.
Pick a ready-made rule or describe your own. ppctor checks Google Ads, Pacer, Merchant Center and GA4 on schedule, then proposes the change in Slack: pause campaigns, adjust budgets or bidding targets.
- 26 ready-made rules, grouped by the problem they solve
- Ask in Slack first, test without changes, or schedule a dated change
- Every check and change logged, with undo
- 1What to doPause campaigns
- 2Which campaignsEvery enabled campaign
- 3WhenCost ≥ 80 and 0 conversions · last 14 days
- 4ModeAsk in Slack before changing
Would have triggered 3 times on 2 campaigns in the last 30 days.Safety checks: 2 matching checks in a row · 24 h before acting again
Add to SlackFree to start · Sign in with Google, then choose a channel
The checks you repeat every morning, already done.
Alerts, anomalies, pacing, reports, audits and rules run on their own schedule and land in the channel your team already reads.
Alerts
Don’t miss a critical change.
Set a threshold on any Google Ads, Analytics or Merchant Center metric. ppctor checks it hourly or daily and posts to Slack when it crosses.
- Account or campaign level
- Ready-made templates for suspended accounts and paused spending
- The same result in Slack and in ppctor
Anomalies
Know when a number breaks its pattern.
Anomalies compare each day with the account’s own history, so you hear about the unusual drop even when no fixed threshold would catch it.
- Observed values charted against the baseline
- Google Ads, GA4 segments and Merchant Center
- You choose the sensitivity
Add to SlackFree to start · Sign in with Google, then choose a channel
Pacer
Know where the monthly budget stands.
Pacer compares spend with where it should be today and tells you the daily spend that lands the month on budget.
- Over or under target, in one line
- Recommended daily spend
- Posted on schedule or on request
/ppctor pacer status
⏳ Working on it…
💰 Pacer · Northstar Supply | Budget: 15,000 | Period: Sep-01 through Sep-30
🟡 Target: 11,500 | Actual: 12,840 | Pacing: Over 11.6%
Remaining: 2,160 | Recommended Daily: 308.57
Remaining: 2,160 | Recommended Daily: 308.57
Reporting
The numbers your team asks for, on schedule.
Send up to ten Google Ads or Analytics metrics daily, weekly or monthly, with a comparison period.
- Run any report now from Slack
- Google Ads or Google Analytics metrics
- Same schedule controls for every report
Add to SlackFree to start · Sign in with Google, then choose a channel
M.E.R. Dashboard
See revenue and media spend together.
The M.E.R. dashboard puts Analytics revenue, Google Ads cost and your other revenue and costs in one view, and calculates your Media Efficiency Rate.
- This month, last month, last 30 days or a custom range
/ppctor merfor the current Media Efficiency Rate- Scheduled to Slack daily, weekly or monthly
Audit
Audit the whole account with one command.
Type /ppctor audit. ppctor lists the issues in the channel, attaches the complete audit, and links to reviewed fixes that apply only after the account owner confirms.
- Google Ads and Merchant Center audits
- Issues in Slack, every check in the file
- Fixes are previewed, approved, then verified