AI account management

Merchant Center in Slack

Ask about the Merchant Center linked to your Google Ads account: products, disapprovals, prices, best sellers and competitors. /ppctor products counts what Google disapproved or limited, and /ppctor feed-audit checks the whole account.

Add to Slack Free to start · Sign in with Google, then choose a channel
# ads-northstar
Priya Raman
/ppctor products
ppctorAPP
⏳ Working on it…
ppctorAPP
📦 Products
Disapproved, by destination:
• shopping ads · US - 37 of 1,227
• free listings · US - 25 of 1,227

Product issues:
1. Promotional overlay on image: 14 (disapproved)
2. Missing shipping information: 12 (disapproved)
3. Mismatched value (page crawl) [price]: 11 (disapproved)
4. Incorrect product identifier [gtin]: 9 (limited visibility)
5. Image too small: 4 (limited visibility)
Counted across all destinations above.

Google updates these about 30 minutes after a feed change, so a fix made just now may not show yet.
Ask

Ask about products, prices and competitors.

Mention @ppctor with a question about the catalogue. The assistant reads Merchant Center’s reports: the products and their issues, clicks and impressions per product, your prices against Google’s benchmark, Google’s suggested prices, best sellers and competitor visibility.

  • Counts by brand, availability or disapproval reason, across up to 100,000 products
  • The products disapproved for a reason you name
  • Clicks per product from Shopping ads and from free listings
# ads-northstar
Dana Whitfield
@ppctor which of our products are priced above the benchmark in the US?
ppctorAPP
⏳ Working on it…
ppctorAPP
Three of these five are above Google’s benchmark price: the Lift Pro 60 in desk by USD 50.00, the anti-fatigue mat by USD 10.00 and the dual monitor arm by USD 10.00.
Your price against the benchmark, United States
titlepricebenchmark pricereport country code
Northstar Lift Pro standing desk, 60 inUSD 649.00USD 599.00US
Northstar Lift standing desk, 48 inUSD 449.00USD 459.00US
Ergo anti-fatigue matUSD 89.00USD 79.00US
Dual monitor armUSD 139.00USD 129.00US
Cable management trayUSD 39.00USD 42.00US
Feed audit

Audit the Merchant Center account.

/ppctor feed-audit checks what stopped earning first, then the health of the product feed, then the account setup. ppctor posts the issues in the channel and attaches the complete audit as a file.

  • The number of products disapproved, counted once even when they fail in several places
  • A link to the saved audit on the web
  • Passed checks and items to review are in the attached file

Earning products that stopped

  • Products that earned in the last 30 days and are not serving now, ranked by what they made, out-of-stock ones included

Product feed health

  • Product status and disapproval reasons
  • Free listings serving
  • Which data fields the catalogue carries
  • Titles, descriptions, GTIN and sale prices
  • Categories, brands, conditions and product types
  • Image issues, additional and lifestyle images

Account health

  • Website claim and business location
  • Shipping, return policy and checkout
  • Free listings and local listings
  • Promotions and product ratings

Good to know

  • /ppctor products gives Google’s counts per destination and country. They are not added together, because one product disapproved for Shopping ads and for free listings would be counted twice.
  • A product with three issues is listed against all three, so the issue counts can add up to more than the products.
  • Google updates product statuses about 30 minutes after a feed change.
  • Merchant Center answers and commands need a Merchant Center linked to the channel’s Google Ads account in ppctor.
  • Disapproved, limited and out-of-stock products can also be watched with alerts and anomaly checks.

Ask your Merchant Center account a question in Slack.

Add to SlackFree to start · Sign in with Google, then choose a channel