Merchant Center in Slack
Ask about the Merchant Center linked to your Google Ads account: products, disapprovals, prices, best sellers and competitors. /ppctor products counts what Google disapproved or limited, and /ppctor feed-audit checks the whole account.
Disapproved, by destination:
• shopping ads · US - 37 of 1,227
• free listings · US - 25 of 1,227
Product issues:
1. Promotional overlay on image: 14 (disapproved)
2. Missing shipping information: 12 (disapproved)
3. Mismatched value (page crawl) [price]: 11 (disapproved)
4. Incorrect product identifier [gtin]: 9 (limited visibility)
5. Image too small: 4 (limited visibility)
Counted across all destinations above.
Google updates these about 30 minutes after a feed change, so a fix made just now may not show yet.
Ask about products, prices and competitors.
Mention @ppctor with a question about the catalogue. The assistant reads Merchant Center’s reports: the products and their issues, clicks and impressions per product, your prices against Google’s benchmark, Google’s suggested prices, best sellers and competitor visibility.
- Counts by brand, availability or disapproval reason, across up to 100,000 products
- The products disapproved for a reason you name
- Clicks per product from Shopping ads and from free listings
| title | price | benchmark price | report country code |
|---|---|---|---|
| Northstar Lift Pro standing desk, 60 in | USD 649.00 | USD 599.00 | US |
| Northstar Lift standing desk, 48 in | USD 449.00 | USD 459.00 | US |
| Ergo anti-fatigue mat | USD 89.00 | USD 79.00 | US |
| Dual monitor arm | USD 139.00 | USD 129.00 | US |
| Cable management tray | USD 39.00 | USD 42.00 | US |
Audit the Merchant Center account.
/ppctor feed-audit checks what stopped earning first, then the health of the product feed, then the account setup. ppctor posts the issues in the channel and attaches the complete audit as a file.
- The number of products disapproved, counted once even when they fail in several places
- A link to the saved audit on the web
- Passed checks and items to review are in the attached file
Earning products that stopped
- Products that earned in the last 30 days and are not serving now, ranked by what they made, out-of-stock ones included
Product feed health
- Product status and disapproval reasons
- Free listings serving
- Which data fields the catalogue carries
- Titles, descriptions, GTIN and sale prices
- Categories, brands, conditions and product types
- Image issues, additional and lifestyle images
Account health
- Website claim and business location
- Shipping, return policy and checkout
- Free listings and local listings
- Promotions and product ratings
Good to know
/ppctor productsgives Google’s counts per destination and country. They are not added together, because one product disapproved for Shopping ads and for free listings would be counted twice.- A product with three issues is listed against all three, so the issue counts can add up to more than the products.
- Google updates product statuses about 30 minutes after a feed change.
- Merchant Center answers and commands need a Merchant Center linked to the channel’s Google Ads account in ppctor.
- Disapproved, limited and out-of-stock products can also be watched with alerts and anomaly checks.