Ask about the GA4 property linked to your Google Ads account: traffic, key events and revenue, what is happening on the site right now, and how GA4 compares with Google Ads.
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# ads-northstar
D
Dana Whitfield
@ppctor chart Google Ads purchase revenue against GA4 by day for the last 14 days
ppctorAPP
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ppctorAPP
GA4 recorded USD 15,651.00 against USD 18,200.00 in Google Ads. The two count purchases differently, so they are shown side by side and not added.Purchase revenue: Google Ads and GA4
Google Ads purchase…GA4 purchase revenue
Account
Google Ads purchase revenue: Google Ads Conv. value by conversion date, to line up with GA4 days.
Ask
Ask about traffic, key events and revenue.
Mention @ppctor with a GA4 question. ppctor reads the property’s standard reports, with the metrics and dimensions the property offers: sessions, users, engagement, key events, purchases and revenue, by channel, source, page, country, device and more.
Dates follow the property’s time zone
For leads, ppctor asks which GA4 event counts, unless you name it
Right now: active users, views, events and key events in the last 30 minutes, by country, device or event
Thread# ads-northstar
M
Marcus Lee
@ppctor how many people are on the site right now?
ppctorAPP
⏳ Working on it…
ppctorAPP
184 active users in the last 30 minutes, 61% of them on mobile. This is GA4’s realtime report; the standard reports will differ slightly once GA4 has processed the day.
M
Marcus Lee
and yesterday’s sessions by channel?
ppctorAPP
⏳ Working on it…
ppctorAPP
Yesterday had 4,318 sessions: Paid Search 1,742, Organic Search 1,206, Direct 688, Paid Shopping 431 and Email 251.
Google Ads and GA4
Google Ads and GA4 together.
Ask for both, and ppctor reads each platform’s own figure for the same measure, such as purchases, purchase revenue, spend or clicks, and shows them as separate series on one chart or table. They count differently, so they are never added together.
GA4 covers all traffic, or only traffic from the linked Google Ads account when you ask for it
Blended ROAS or MER: GA4 total revenue from all traffic over Google Ads spend, with the other revenue and expenses saved in the MER tool, as the MER tool computes it
Different currencies are converted at the European Central Bank’s daily rates, with the original figure noted
# ads-northstar
D
Dana Whitfield
@ppctor what was our MER over the last 14 days?
ppctorAPP
⏳ Working on it…
ppctorAPP
5.31x (531%): USD 22,224.00 of GA4 total revenue from all traffic over USD 4,185.30 of Google Ads spend. No other revenue or expenses are saved in the MER tool. Are there other expenses to include?
Blended ROAS or MER: GA4 total revenue (all traffic) USD 22,224.00 ÷ Google Ads spend USD 4,185.30. No other revenue or other expenses are saved in ppctor's MER tool: say so, and ask whether there are other expenses to include; with them, divide the same revenue by the spend plus those expenses.
Blended ROAS or MER, Sep 23 – Oct 6, 2026
Category
GA4 total revenue, all traffic
Google Ads spend
Blended ROAS or MER
Total
USD 22,224.00
USD 4,185.30
5.31x (531%)
Good to know
GA4 answers need a GA4 property linked to the channel’s Google Ads account in ppctor.
Realtime figures are GA4’s last 30 minutes and will not match the standard reports exactly.
When no exchange rate is available for a day, the reply says the figures are in different currencies and keeps them apart.
GA4 alerts, anomaly checks, scheduled reports and the M.E.R. dashboard use the same property.